Jared is a Vice President at GBH Insights. Jared has extensive experience in operations, product management, and analytics throughout his 10-year career in advertising and marketing. Jared started his career at Flying Point Media, a full-service digital advertising agency, focusing on building and automating reporting solutions for clients. Jared furthered his career at WPP’s 24/7 Real Media, leading a team of business analysts in strategizing and optimizing digital campaigns and pioneering their programmatic solutions and products.
Before joining GBH Insights, Jared helped lead Ipsos’s Behavioral Data Group, focusing on combining behavioral and transactional data with stated respondent data. Using multiple data sources to answer complex marketing questions, he helped productize and scale the analysis, automation, and visualization of various market research studies.
Jared graduated from the University of Delaware and has lived in both NYC and LA. He loves living near the beach, playing sports, hiking, and traveling with his wife Celia.