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GBH Insights has successfully helped Fortune 500 companies around the world to develop their brands, and deliver winning customer experiences and marketing strategies that drive brand growth and loyalty. Our approach to brand strategy starts from the outside-in, understanding the underlying needs and motivations of customers through data and translating those insights to action across lines of business.
Across each of these areas, we apply world-class research, insights and advanced analytics to help clients deliver stronger outcomes and make smarter decisions at every stage of the marketing lifecycle. Read more about our four practice areas below:
Nearly every strategy and operational decision companies make begins and ends with data. But we all know data alone isn’t sufficient. In today’s market, a company’s growth hinges on the depth of its insights, the quality of its data and how well it translates those insights into action. In fact, knowing how to effectively leverage customer data and analytics is the number one success factor for CMOs today (Source: 2018 CMO Study).
Using leading-edge research techniques, GBH help companies uncover future growth opportunities and develop differentiated marketing strategies – from branding and segmentation to product development, pricing and customer experiences. In addition to qualitative research that helps clients gain a more holistic understanding of their customers and core motivations, we dig deeper with industry-leading quantitative research and advanced data analytics.
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Our unique methodology and approach to predictive analytics empowers clients to make better (and faster) strategic and operational decisions to drive revenue growth. We identify and source relevant data, build prediction models to acquire and retain high-value customers, and optimize marketing activities across the entire customer journey – delivering stronger ROI.
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Great marketing starts with obsessing over the customer experience and journey – creating relevance and value for your brand.
What is the single, unique and differentiated position for your brand that lives in the hearts and minds of your target customers? What are the opportunities to extend your brand to other categories or channels, or reposition it more effectively for your target customers? What are the key value drivers, friction points and opportunities to improve the customer experience?
Successful brands embrace the fact that every customer is different, with continually evolving tastes and preferences. A fundamental lense for this perspective is Customer Lifetime Value (CLTV) – how your brand delivers value across the entire customer lifecycle and journey. GBH is adept at working with brands to identify strategies to improve CLTV metrics – reducing churn and improving customer retention and growth by applying research and analytics.
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Traditional business models, product development and marketing approaches are under pressure. CMOs today are not only being asked to drive successful marketing outcomes, but also deliver top-line revenue growth. By the same token, chief product officers and CCOs are being asked to develop products and experiences built for the future.
What are the key features and benefits that most effectively differentiate your product and service to your target customers? What are the opportunities to re-position your product set to limit undesired cannibalization and expand market success?
GBH helps clients to successfully build and launch new products that are built for future growth. Our forward-looking approach helps clients uncover growth opportunities, size future demand, and develop product and portfolio growth strategies to succeed in tomorrow’s marketplace.
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