GBH Insights conforms its privacy and security practices to applicable laws, codes and regulations, including, without limitation, the General Data Protection Regulation (“GDPR”) and the California Consumer Privacy Act (“CCPA”).
Information Collected from or about Research Participants
Information Collected Through this Website
Information Collected from Residents in the European Union
In the event that we collect any Personal and Confidential Information from individuals located in the European Union, the collection, use, transfer and disposition of such data will at all times be in compliance with applicable laws, rules and regulations, including the GDPR.
Your Personal Information
Depending on how we obtain your personal data (as described above), we may either be considered a “controller” or a “processor” under applicable law as to that data. If we are the processor, we will process the data in accordance with the instructions provided to us by the controller of that data.
Regarding data collected as part of our research activities, we collect data in, and in connection with, our studies for research purposes only, and our use of that information is limited to that purpose. Research participant information is not used for sales or direct marketing purposes. In many cases, this information (which is typically anonymized) is shared with the client commissioning the study pursuant to our contract with that client. In some cases, we may need to share personal data with third parties for ancillary services in support of a research project. In these cases, we require the third party to follow all of the same privacy protection regulations as followed by us.
As to client data we collect, we do not use the information for any purpose other than to fulfill our obligations to clients. We keep client information secure at all times, and prevent the use and disclosure of it by our employees or any third parties.
We do not sell personal data in the traditional sense, and do not sell, rent, or give personal data to any third party for the purpose of directly marketing any goods or services, but certain laws, including the CCPA, define the terms “sell” and “sale” very broadly, and as a result, some of our research-related activities—for example, the inclusion of a study participant’s photo or video in a market research deliverable for our client—might fall within the definition of “sale” under certain circumstances. Please see below for more information about information we may have “sold” pursuant to the CCPA.
Under certain circumstances, we may be required to release personal data in response to a legal request from public authorities including to meet national security or law enforcement requirements.
Rights of California Residents
The CCPA provides additional privacy protections for California residents.
If you are a California resident, you have the right to request the following as to any personal data we have about you: (a) that we provide access to any personal data we hold about you; (b) that we update any of your personal data which is out of date or incorrect; (c) where our basis for processing your personal data is consent, that your consent to further processing be withdrawn; (d) where we received your personal data from a third party, inquire where the data originated; (e) that we delete any personal data which we are holding about you; (f) restrict the way that we process your personal data (including that we no longer “sell” your personal data as such term is defined in the CCPA); (g) prevent the processing of your personal data for direct-marketing purposes; (h) that we provide, or not provide, your personal data to a third party provider of services; (i) that we provide you with a copy of any personal data which we hold about you; (j) that we consider any valid objections which you have to our use of your personal data; and (k) that you not be discriminated against for exercising any of your privacy rights. Under applicable law, certain personal data may be exempt from some of these requests in certain circumstances.
Under the CCPA’s broad definitions of “sell” and “personal information,” we may “sell personal information” about you to our vendors, clients or other partners, such as your contact information or certain combinations of anonymized or pseudonymized demographic and other information.
Below is a summary of categories and types of personal information we have collected and “sold” (as defined by the CCPA) during the past 12 months:
| Category of consumer personal information collected || Source from which collected|| Purpose for which collected || Categories of third parties with whom shared |
|Name and contact information – research participants ||Study participant; sometimes, client commissioning study || Inviting participation in study; administering studies; fulfilling participation incentive || Study-related vendors; technology infrastructure vendors |
| Name and contact information – website visitor|| Supplied by person himself/herself || Marketing of GBH Insights’ own services || Technology infrastructure vendors; public relations partners |
| Photo, video, or audio of research participant || Supplied by person himself/herself || Conducting research study || Client commissioning study; study-related vendors; technology infrastructure vendors |
| Demographic details, when coupled with some identifying info|| Supplied by person himself/herself; sometimes, third party vendor || Conducting research study || Client commissioning study; study-related vendors; technology infrastructure vendors |
| Systems details – visitors to Websites (IP/device ID, browser settings, similar) || The computer or device of the person himself/herself || Internal analytics; improvement of Website experience|| Technology infrastructure vendors |
| Systems details – research participants (IP/device ID, browser settings, similar) || The computer or device of the person himself/herself|| Fraud detection (e.g., “bots”); to allow system to detect language for disclosure notice || Study-related vendors; technology infrastructure vendors |
We will not discriminate against anyone who chooses to exercise any or all of the above rights; provided, however, that to the extent a survey or other research study—the completion of which would result in the payment of a financial incentive or entry in a sweepstakes—involves the collection of data and you decline to consent to such collection, you would not be able to proceed to participate in the study, and (depending on the specific study) to the extent you are required to supply your contact information at the conclusion of a survey in order for us to fulfill the participation incentive and you decline to provide your contact information, you would not receive the participation incentive.
We take all commercially reasonable efforts to protect personal data and other information from loss, misuse, unauthorized access, disclosure, alteration, and destruction. Only authorized employees, vendors, contractors, or partners carrying out authorized business functions are allowed to access to our data or databases.
We are in compliance with the Children’s Online Privacy Protection Act (COPPA) and all other applicable laws, rules and regulations related to the collection of data and information from children. We will not knowingly collect information from children under the age of 13 without first obtaining appropriate consent from the child’s parent or guardian.
Use of Information
The information contained in this website is intended for general information purposes only. GBH Insights has made all reasonable efforts to ensure that the information on this website is accurate at the time of inclusion, however, all information, services, products and materials contained or offered in this website are provided on an “as is” basis with no warranty. GBH Insights makes no representations or warranties about the information provided through this website and accepts no liability for any inaccuracies or omissions in this website. Additionally, from time to time, this website may also include links to other websites. These links are provided for your convenience to provide further information. They do not signify that we endorse the website(s). We have no responsibility for the content of the linked website(s).
Ownership of Content and Copyright
All content on this website is the exclusive property of GBH Insights and is protected by US and international copyright laws. While we permit you to print and make copies of this website for your limited personal use, you may not use, download, upload, copy, print, display, perform, reproduce, republish, license, post, transmit or distribute this website or any content from this website for any commercial use or for any purpose other than your personal use without our prior written permission.
You may use this website for lawful purposes only. You may not upload to, post on, or distribute through the website any content that (a) is unlawful, libelous, defamatory, obscene, sexually explicit, harmful, threatening, abusive, harassing, profane, hateful, discriminatory, or otherwise objectionable to GBH in our sole discretion, (b) violates or infringes upon the rights of others in any way, (c) contains any computer viruses, worms or other contaminating or destructive properties, (d) contains any false statements, or (e) violates civil or criminal law. You agree not to send any unsolicited promotional or advertising material, spam or similar materials or any volume messages that may interfere with the operation of this Web site or with the enjoyment of this Web site by other visitors.
Termination of Use
GBH Insights reserves the right at any time and without notice to terminate or suspend your access to this website or to modify, suspend or permanently discontinue all or any part of this website.
Last updated March 2020