Associate Professor of Marketing at Northwestern University's Kellogg School of Management
Blake McShane is an associate professor in the Marketing Department at Northwestern University's Kellogg School of Management. As a statistical methodologist, he has developed models for problems in a variety of fields including online advertising, consumer behavior, sleep- and neuro-science, paleoclimatology, law, and baseball. His specific research interests include Bayesian hierarchical modeling, statistical learning, and generalized Markov models.
Blake earned his Ph.D. and M.A. in Statistics and B.S. in Economics from the Wharton School of the University of Pennsylvania and his M.A. and B.A. in Mathematics from the College of Arts and Sciences of University of Pennsylvania. He also studied Philosophy at the University of Oxford.