Customer insights and brand marketing leader with experience at Google, Nielsen, Yahoo!, Mars Inc. and Unilever
Brian is a veteran consumer insights, brand marketing and general management executive with extensive experience in the media and consumer products industry. He has held senior leadership positions at Google, Nielsen, Yahoo!, Mars Inc. and Unilever. Brian has bought, sold and optimized digital and traditional media, driven analytics and measurement practices and built global and trusted brands.
Most recently, Brian was the founder and Global Director of Human Truths at Google where he built a consulting and scale practice that solved top consumer problems for key brands using Google internal data, 3P data plus opinion panels and advanced analytics techniques. Prior to that as Managing Director, Brian led a large customer sales team driving over $500MM in revenue focused on the sports, fashion and home durables categories, helping clients improve their performance. Additionally, he was a founding member of Google’s initial integrated ad measurement team for branding and created the See, Think, Do framework for ad effectiveness reporting. Prior to Google, Brian worked at Nielsen, as SVP Network Solutions, where he focused on large media and publisher networks to simplify measurement and maximize their digital inventory value.
While at Yahoo! as Category Development Officer, Brian helped build and accelerate Consumer Direct, a purchase based targeting and measurement platform that helped CPG clients own their most valuable consumers at scale and improve ROI. Lastly, Brian has held numerous client-side leadership positions. While at Mars Inc. as Global Director, he helped drive worldwide growth of M&M’s candies by launching the 1st ever Global Color Vote, managing over $100MM in spend and integrating 77 countries. At Unilever, Brian ran global brands such as Dove, Caress and Lipton and was an initial member of the Category Marketing practice focused on the Drug class of trade.
Brian received a BA in English from Boston College and an MBA from the University of North Carolina-Chapel Hill.