Chris has been an industry leader in advanced analytics for 25 years. Chris has founded and grown several advanced analytics consultancies and understands how analytics methods can be best applied to managerial decisions.
Chris has been a key leader in well over a thousand advanced analytics projects across the decades. He is a pioneer of research analytics methods including advanced segmentation, database-survey fusion approaches, trade-off modeling, mapping, path analysis, simulation and more. He is well respected around the world.
Chris has been an adjunct professor in MBA programs, has been on industry and community boards, has over 20 industry conference presentations, 6 peer reviewed journal articles, and is the author of the book Using Choice Modeling to Supercharge Your Business.
Chris has worked with virtually all industries from the most well known-brands down to entrepreneurial start ups.