Jon Greenwood is the Chief Executive Officer and a Co-Founder of GBH Insights. Prior to founding GBH Insights, Jon spent the past fifteen years leading global marketing services firms focused on the evolving digital ecosystem. Specifically, Jon led marketing communications companies focused on business intelligence/market research, digital media trading, digital advertising/media consulting, and programmatic trading. Jon launched his business career with 24/7 Real Media, a pioneer advertising technology and digital media company. After 24/7’s acquisition by WPP Group, Jon served as EVP, Global Operations across the Company’s four business lines in twenty countries. He was instrumental in leading partnerships with Dentsu, Japan’s largest agency, and formed joint ventures with Dentsu in Korea, Ogilvy in China and Real Media Latin America in Brazil. Later in his WPP career, Jon was appointed as Global President of the Media innovation Group, WPP’s first programmatic trading and data platform business. Under Jon’s leadership, the MIG quickly scaled to a $100 Million global trading and technology business.
Most recently, Jon led Ipsos’s Media and Technology marketing research and consulting business in the United States. Under his leadership, he transformed that business into one of Ipsos's most dynamically growing units globally. While at Ipsos, Jon led the Company’s passive measurement strategy and data innovation initiatives. Jon is a graduate of Tufts University and The Wharton School, University of Pennsylvania (MBA) where he first met his partner Eric Bradlow.