Mark is a Non-Executive Director at GBH Insights. Mark is responsible for consulting with GBH on the development, communication, execution, and sustenance of strategic initiatives in the UK and across Europe, as well as advising on the company’s expansion into the UK and European markets. Mark has been in the marketing and media industry since 1988. He has held senior positions at media owners (GMTV, Sky, ids/Virgin Media, Yahoo!), data and technology companies (WPP’s The Media Innovation Group, AudienceScience) and most recently was Chief Investment Officer at Havas Media Group. Mark has extensive experience in understanding the challenges and, most importantly, solutions that can benefit advertisers, media agencies and media owners. At Havas, Mark was responsible for all media trading and negotiation, a team of 250 media planners and buyers, and had executive responsibility for more than £500 million of advertisers’ media investment. In 2017, Mark established Landmark Media Ltd, an independent media consultancy specifically developed to advise advertisers on how to better navigate the media landscape.