Rebecca is a Senior Vice President at GBH Insights with over a decade of experience advising clients in the areas of brand strategy and communication optimization. She has extensive experience across various industries, including technology, fashion, B2B, CPG, pharmaceuticals, QSR, ecommerce and entertainment. Her passion is to start with her clients’ toughest business questions, and design a custom market research solution from the ground up to find the answers. Prior to joining GBH Insights, Rebecca held positions at Millward Brown and IRI. Rebecca earned her BA from the University of Arizona, studying marketing and international business.