Samantha is currently a Senior Director of Research & Insights at GBH Insights. Throughout her career in the market research industry, she has been responsible for leading the design, execution and delivery of complex, large-scale tracking and communication optimization programs. She has experience across a variety of business sectors including telecommunications, technology, CPG, entertainment, and financial services.
Prior to joining GBH Insights, Samantha held positions at Kantar Millward Brown. Samantha earned her B.S. from Cornell University, studying Applied Economics & Business Management.