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Co-founded by the chair of The Wharton School’s marketing department, the GBH team is made up of successful CMOs, marketing researchers and academic leaders, each with experience working with Fortune 500 brands across categories including technology, media, entertainment, CPG, and healthcare, among others.
With deep experience working with today’s most customer–centric brands, GBH excels at transforming customer and competitive insights into strategies to optimize marketing and accelerate growth.
We put data-driven insights at the heart of everything we do. From leading-edge academic thinking and research techniques to advanced analytics, we empower clients to make smarter decisions at every stage of the marketing lifecycle.
Co-creation and collaboration define the new C-suite leadership model, and is core to our DNA at GBH. We are senior executives and practitioners who have chosen to form a boutique consultancy so we can work shoulder to shoulder with brands to solve some of today’s most complex marketing challenges.
With an outstanding track-record of delivering superior business results for leading consumer and commercial brands, we’re adept at building actionable strategies for clients that help brands transform and grow – increasing revenue and marketing ROI.
